If you run a visual business, posting videos on a company related YouTube channel sounds easy-peasy, right? Maybe not exactly, but managing a channel on the video platform proves easier than most people suspect. However, if your business doesn’t entail particularly visual products or services, you might not consider being on YouTube.
The first and strongest reason not to cross it off your social media strategy relates to one undeniable fact. YouTube today performs as the second most used search engine in the world. Google occupies the first place in search engines ranking, and surely we can’t forget they also own the video platform. Hence, YouTube videos often tend to feature the SERP (search engine results pages) over video results from, say, Facebook.
Look at the example below, where we searched for how to remove objects in Photoshop.
While we could question the practice of Google prioritising videos from their other platform, we cannot ignore the fact. And if you want your business videos to feature on the first page of results from a search query, consider YouTube. It really is as simple as that.
Easily optimise your YouTube videos
Another aspect propels YouTube as a platform to employ in your social media strategy. Optimising your videos uploaded here is a very straight forward process. Unlike your business website content, which depends on heavy keywords techniques and link building, you need to focus on a few key points.
Remember to optimise your channel, not only each particular video. In other words, start at the beginning. Put together the right description in the About section. Pitch your channel with a video presentation, no longer than one minute, to feature on the overview page.
Look at the list below with the most important key points for optimising your video content on YouTube:
- Use the right and specific keywords in your titles and descriptions.
Most importantly, the way you phrase your video title will make it visible both for search engines, and for YouTube algorithms.
Remember, the title should not count more than 70 characters.
- When you upload your video, use keywords in tags to optimise it for web crawlers (a web programme which browses the internet collecting data). We will give you an example.
A bakery publishes a video about how the choose the best flour for bread. In their video tags section, on the upload panel, they introduce best flour, bake bread and baking as tags to attract search engines’ attention.
- Choose a good thumbnail image.
When you upload on YouTube, the platform automatically chooses an image from somewhere inside your video content. This gives you very little option, and doesn’t usually favour the video. Create your own thumbnails by using either a photo editing software like Photoshop and Snapseed, or an online visual material creator such as Canva.
How to videos work for serious industries
The other aspect we will clarify is what to do if you don’t consider your business presents a particularly visual offer. Funny enough, companies from what may be considered the least visual industries can produce the most successful YouTube videos.
Financial, business support, IT and engineering companies don’t particularly operate with visual products. However, if they produce how to videos, they benefit from a high chance of raising interest and gaining subscribers. Such educational content represents the fastest growing type on the platform. Teach your customers how to solve the basic issues they face related to your industry, and they might realise sooner they need professional support for their more complex needs.